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B2B ecommerce increasing the efficiency of sales departments

We’ve observed that ecommerce agencies do not understand B2B sales. They create B2B ecommerces that do not automate the sales processes, and users don’t use them.

Therefore, we implement B2B ecommerce where the client has the same trading terms as they would with a sales representative and access to up-to-date financial and accounting documents. As a result, your customers will be eager to use the B2B ecommerce. That will automate the sales processes. This will increase the efficiency of the sales department and relieve customer service.

We are a reliable and safe choice. Over 120 companies have trusted us in the last 12 years:

Why do B2B Companies use Magento
to create B2B ecommerce?


Open-source with no licensing fees

Licensing fees for B2B ecommerce platforms can significantly increase the implementation and maintenance costs, thus reducing the profitability of the whole business. Magento is open-source software that eliminates licensing fees. As a result, you can decrease the costs of implementation and maintenance.


Easy integrations

Incomplete integrations are a significant problem in B2B companies. Some tasks are performed manually, which takes time and leads to errors. Therefore, Magento has an extensive API, allowing easy integration with any ERP, CRM, or payment system.


Implement any functionality

Every B2B company has its own sales strategy, distinguishing it in the market. Therefore, IT systems must be tailored to the company strategy and support it, not the other way. With Magento, you can develop any solution. The rigid frameworks of SaaS systems are not limiting you.


Optimized for SEO

Magento is well-prepared for SEO optimization. It will earn you higher positions in search results, resulting in more free organic search traffic.


A large number of companies and developers Ssupporting Magento

Adopting a technology with a small pool of developers is problematic. In poor collaboration, switching software house or ecommerce agency becomes challenging. There are thousands of Magento developers and dozens of firms with Magento expertise. As a result, the growth of your business isn’t dependent on a single company, as it can be easily replaced.


Order fulfillment automation

Sales directors, merchants, and customer service teams often complain that the systems within the company are not well integrated and some of the work has to be done manually. It is a waste of time and causes mistakes. Therefore, Magento has an extensive API and a database that allow integration with all company systems. It saves the time needed to complete orders and eliminates errors.


B2B ecommerce integrated with your client's procurement system

We have noticed that more and more large B2B recipients want to place orders using their procurement system (for example, SAP Ariba). That is why we integrate Magento with your client’s procurement system and your ERP. As a result, the order your Client places in their procurement system appears immediately in your ERP. It builds your competitive advantage in the market and makes purchasing simple for your buyers.


You won't have to replace Magento for at least the next 5 years.

Sales directors, business owners, and IT managers often worry when choosing an ecommerce engine whether the technology development will cease in a year, compelling them to replace their B2B ecommerce. Magento 2, among all open-source engines, has the support of the largest community and belongs to Adobe, which constantly invests in Magento’s development. You can be sure that it will be developed securely in the coming years.

Still wondering if Magento 2
is the right ecommerce engine for your business?

Contact us today. We will discuss your business situation and determine together if Magento is the right choice for you.

Looking for information on B2B ecommerces powered by Magento?
Watch our videos.

The 3 strategies for using a B2B ecommerce
Meet the 3 most common strategies for using B2B ecommerce!
Implementing B2B ecommerce within budget
Check how to implement ecommerce within the planned budget!
Stages of Magento implementation
Find out what stages a Magento implementation consists of!

What services do we offer within B2B ecommerces?

Implementation of B2B ecommerce on Magento

We build B2B ecommerces that increase the efficiency of sales departments. It doesn’t matter if you already have ecommerce experience and wish to move from a poorly performing B2B ecommerce or if investing in Magento is part of your organization’s digital transformation. We educate in B2B sales and understand how to align Magento with your sales strategy.

Salvaging failed B2B ecommerce implementations on Magento.

Are you implementing a new B2B ecommerce, but the project is over budget, not on schedule, and what was already coded is full of errors? We help companies in such situations. We begin with an audit of the present state of the project (evaluation of code quality, integrations, graphic design, and system architecture), and then we verify the pre-implementation analysis. Afterward, we develop a plan to fix errors and finish the project.

Support of B2B ecommerces on Magento

Are you tired of your current agency that lacks initiative, merely completing assigned tasks and delivers poor communication. We respond to critical notices within 1 hour, 24 hours a day, 365 days a year. For other development requests, we respond in 1 hour on business days. Monthly package of hours starting from 20. This way, even growing ecommerces gain security and expert support 24/7.

We also have experience and offer:


Designing UX for B2B ecommerces on Magento


Migrating B2B ecommerces from other engines to Magento


Implementation of Hyva front-end


Audits and optimization of code quality and performance


Advanced integrations with PIM, ERP, CRM, payment gateways, and couriers


Creating headless PWA (PWA Studio) technology ecommerce stores


Improving the speed of B2B ecommerces


PIM implementations (Akeneo, Pimcore)


Creating custom Magento modules for B2B sales


Integration of B2B ecommerces with customers’ procurement systems (e.g., SAP Ariba)

Wondering if we could help your company?

Contact us today. We’ll talk about your business needs and discuss if Magento is a good fit for your company.

What does the Magento B2B ecommerce
implementation process look like?

Pre-implementation analysis (discovery phase)

We conduct workshops with your team to learn about your business, its competitive advantages, systems, and strategy. We prepare UX sketches and custom graphic designs. We plan the system architecture. An Ecommerce Consultant coordinates this stage. A thorough pre-implementation analysis reduces the total implementation cost and provides financial security and predictability.

Implementation (coding)

At this stage, we code the backend and frontend and perform integrations. We work using Agile methodology. Every two weeks, you receive new finished parts of your ecommerce. The tester is checking all new features before sending it to you. As a result, you don’t waste time describing errors, and you don’t feel like an external tester for the ecommerce agency you’re working with.

Data and SEO migration

Product data is transferred to PIM, while order data and registered user information move to Magento. During this stage, we also perform SEO migration.

Final store testing (UAT—User Acceptance Testing)

At this stage, you check if the service works correctly. This will go smoothly because, during the implementation, the Tester checked all functionalities, and subsequent parts of the service were delivered every two weeks.

Production launch

As soon as you signal that the service is in order, we will jointly determine when your new store will be available to your customers. We meticulously follow each point on the migration checklist during the migration process, which enhances safety.

Maintenance, development, and SLA

After launching the ecommerce, we develop it further with new functionalities, install extensions and updates, and ensure security. We are a long-term partner who helps to grow your business, make strategic decisions, and provide constant support following the implementation. We achieve this thanks to the commitment to your project of an Ecommerce Consultant with at least 10 years of experience and a Project Coordinator with ecommerce experience.

Why choose Growcode as your partner for Magento implementation and support?

What sets us apart is our focus on our client’s profitability. We create B2B commerce platforms that enhance the efficiency of sales departments. We offer 24/7 support with 1 hour respone time.

How do we achieve this? Your platform will offer a shopping experience and trade conditions precisely like a sales representative. Moreover, it will generate leads for new business, and your customers can access documents and financial information in real time. As a result, customers will be eager to use the platform and make frequent purchases.

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Purchase experience and conditions like those of a sales representative

We noticed a problem: often, after implementing a B2B ecommerce, customers are reluctant to place orders because not all prices, promotions, and trading conditions are implemented on the platform. As a result, ordering through a salesperson provides better prices. That’s why we implement a pricing rules management mechanism and a module for managing promotions and loyalty programs so that customers have the same offer as a salesperson when buying on the platform. This reduces the need for customers to contact salespeople to place orders and encourages them to do it independently with ecommerce, increasing the efficiency of the entire sales department.


Low maintenance costs for Magento

Magento enables handling several hundred thousand transactions per month and efficiently works with a database of several million products. However, its downside lies in maintenance and development costs. For Magento, we use Hyva—its maintenance and development costs are 50% lower than PWA and about 20% lower than traditional Magento front-ends based on Luma. If a business has several stores, we use only one back-end, reducing deployment costs and subsequent maintenance and development expenses.


Ecommerce consultant with 10 years of experience

Customers with experience working with a Software House often complain that it is not a business-oriented partner. Therefore, we assign an ecommerce consultant with at least 10 years of experience in the industry to each project. This ensures that our clients receive support in making development decisions.


B2B ecommerce platform generating leads for new business

Sales Directors and CEOs of B2B companies often complain that the B2B ecommerce isn’t generating leads for new business. That’s why we always implement a remarkable landing page for new clients, excellently converting visitors into leads. Additionally, for non-logged-in users, we display product cards without prices and availability but with a form facilitating registration on the platform.

We are a reliable and safe choice.


Adobe-certified coordinators, consultants, and developers

A significant risk in Magento implementations is involving individuals in the project who do not have sufficient knowledge of this platform. We minimize this risk by ensuring each team member has a certificate confirming their expertise in Magento. Ensuring the creation of thoughtful ecommerce and high-quality code. As a result, our clients’ stores are stable, and their development cost is lower.


Experience in integrations with ERP, PIM (Product Information Management), and OMSs (Order Management Systems)

We have noticed that the most challenging part of implementing Magento is the integration. That’s why we have built a team with extensive experience integrating Magento with the most popular systems. We have carried out Magento integrations with ERPs, PIMs (Akeneo, Pimcore, ETIM Mapper), and an OMSs. As a result, the total cost of integrations in your project will be lower, and they will be completed on time.


A secure budget thanks to accurate implementation estimates

We’ve noticed a problem in the market where the actual implementation costs of Magento B2B ecommerce are often two to three times higher than the initial estimates from the quoting stage. That’s why we conduct a solid business analysis coordinated by our Ecommerce Consultant. During this process, acceptance criteria, graphic design projects, and system architecture are developed. As a result, the scope is precisely described and can be priced accurately by the programmers. Meaning the budget estimation aligns with the final costs and is predictable.


Every 2 weeks, we deliver subsequent parts of the project.

We’ve also observed that a significant issue when working with ecommerce agencies is that they only make the store available for inspection at the very end of the implementation. Consequently, the coordinator on your side has to abandon all other tasks and dedicate several weeks to checking the entire store, becoming a bottleneck in launching the store. All parties put pressure and rushed to finish the checking stage immediately. That is why we provide a clickable version two weeks after coding begins. It is being updated every two weeks with new functionalities. Your Coordinator can calmly and regularly check the new elements of the store. And you have control over the direction the project is heading.

of experience
online stores
in the team
of clients
recommend us
Our awards and certificates
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Over 120 ecommerces and B2B companies have trusted us

What’s the shortest way to describe Growcode? Impressive know-how, unparalleled flexibility and extraordinary commitment.
Justyna Dziegiec, Answear.com
Growcode’s team thoughtfully analyzed and defined the problems, came up with clever solutions, then designed and developed them.
Agnieszka Flis, Virgin Mobile
Growcode moved our organization from A to Z. We’re extremely satisfied with the results that we’ve managed to achieve.
Piotr Kosciuszyk, Hairstore.pl

We help ambitious manufacturers, retailers and brands achieve eCommerce revenue goals.
Here are some of our clients:


Frequently Asked Questions about B2B ecommerces

We have prepared simple and specific answers to the most common questions asked by people considering B2B ecommerce.

What is a B2B ecommerce?

A B2B ecommerce is a type of online store whose customers are companies purchasing products in bulk. In other words, one company buys goods and products from another company using something akin to an online store, which is accessible only after logging in. Bulk purchases mean that orders often involve large quantities of products and that the offerings include additional discounts and special trading conditions. Very often, wholesale customers (B2B clients) also have additional payment methods (such as trade credit) and unusual forms of delivery, like the seller’s transport. The B2B ecommerce and its functionalities must be tailored to the sales strategy of a given company.

The B2B ecommerce also meets the challenge of a generational shift that is taking place among B2B company customers. Management over business is being taken over by the younger generation, who do not want and do not have time to meet with salespeople. Instead, they prefer to place orders online, often outside working hours.

Who are B2B ecommerces for?

B2B ecommerces are intended primarily for companies undergoing a digital transformation of sales and want to increase the efficiency of their sales department in this way.

The most common strategy is to transfer all customers to a B2B ecommerce so they can place orders themselves. As a result, the time of an expensive employee, such as a salesperson, can be devoted to acquiring new clients and expanding the current ones. A B2B ecommerce takes the place of the salesperson in simple and repetitive sales process tasks and reduces the involvement of the customer service department. For example, a client can download it directly from the B2B ecommerce instead of writing an email about sending a duplicate invoice.

Thanks to sales platforms, you can expect to save time and resources. Currently, B2B ecommerces are most commonly implemented by manufacturing and trading companies.

Why is it worth using a B2B ecommerce?

B2B ecommerce is not just a tool but a source of benefits for your business. Thanks to the sales platform, you will gain many advantages, and here are a few of them:

  • You will enhance the efficiency of your sales department by streamlining sales processes.

  • You’ll automate the main steps in the sales cycle, saving time and resources.

  • You create a platform that customers eagerly use, strengthening your market position.

  • You will provide clients the same conditions as in traditional contact with a salesperson.

  • You will give clients access to up-to-date financial and accounting documents, increasing transparency.

  • You’ll unburden customer service by giving them tools for independent action, positively affecting customer satisfaction and service efficiency.

  • You increase your geographical reach at a low cost—you don’t have to send a salesperson to the other end of your country (which might not be financially feasible).

B2B ecommerces on Magento

Choosing the right technology for implementing a B2B ecommerce is a crucial step in business development that can significantly impact its profitability. That’s why it’s worth considering Magento, one of the best for building B2B ecommerces.

Unlike many other platforms, Magento is open-source software, meaning you do not have to pay for licenses. It has an extensive API that allows for seamless integration with various systems, such as ERP or CRM. Each B2B company has its sales strategy, and Magento lets you build custom solutions. With Magento, you can integrate your platform with all systems used within your company. Magento is also an SEO-optimized platform, which will help you achieve higher positions in search results and attract more free organic traffic. Choosing Magento is an investment in a stable and forward-looking B2B ecommerce platform.

How much does it cost to implement a B2B ecommerce on Magento?

Implementing a B2B ecommerce on Magento costs about 103,750 euros to 130,000 euros. This includes all implementation stages.

Additionally, this price includes full integration of the B2B ecommerce, creating a unique graphic design, and adding essential features typical of B2B ecommerces. The more features and integrations the B2B ecommerce offers, the higher the final cost of implementation will be.

If you want to create a very unusual B2B ecommerce that handles complex sales and customer service processes, the amount provided could be 2-3 times higher.

How long does the implementation of a B2B ecommerce on Magento take?

Implementing a B2B ecommerce on Magento usually takes about 7 to 9 months. This scope encompasses all implementation phases, from preparing a pre-implementation analysis to creating graphic designs and coding the platform.

Furthermore, the testing phase and the launch of a B2B ecommerce in a production environment often take approximately a month. Several factors can influence the timeline for implementing a B2B Magento platform. It may differ from the factors described above. Among others, these factors include:

  • The number of functions and integrations that need to be implemented.
  • The number of companies involved in the project can affect the pace of work.
  • Precision in defining the scope of the project.
  • The number of developers that will be assigned to the project by the ecommerce agency.
  • The quality of coding supplied by the ecommerce agency.

If the implementation scope is significantly larger, the implementation timeline might be extended by several months (3-4 months more).

3 main functionalities of a B2B ecommerce

B2B ecommerces intend to alleviate the load on various company departments. If you want customers to use your sales platform eagerly, you must include features that have characteristics of B2B ecommerces. Otherwise, the implementation of the platform may fail.

Here are 3 main functionalities of a B2B ecommerce:

  • You must ensure the same prices across all your company’s sales channels. Customers should experience the same rules regardless of where they make their purchases.
  • Another element is the real-time availability of financial information and accounting documents on the B2B ecommerce.
    As a result, users will have immediate access to the documents that are pertinent to them.
  • The third key feature is generating new clients from B2B ecommerce. This requires creating a landing page for potential clients, product pages with a clear CTA, and registration forms for new customers.

Are you wondering if Magento 2
is the right ecommerce for your business?

Contact us. We’ll discuss your business situation and determine together if Magento is a good choice.

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