Reading about CRO is one thing. Implementing these tactics in your company is another.
Even the term “conversion rate optimization” may sound intimidating. It seems like a very broad field (and it is broad indeed), so where does one even start in the first place? Many professionals that get interested in conversion rate optimization get stuck and have no idea how to proceed.
As a conversion rate optimization agency, we know that issue really well. We’ve seen dozens of companies struggling with implementing CRO processes. Based on our experiences, we’ve decided that an article about CRO challenges is very much needed.
With this blog post, you’re going to learn:
Ready to finally boost your conversion rates? Keep on reading to find out more!
What Are the Major Conversion Rate Optimization Challenges
Budget
Knowledge
Time
How to Unstuck Conversion Rate Optimization in Your Company
Dedicate a Bigger Fraction of Your Budget to CRO
Hire a Professional CRO Agency
Key Takeaways to Finally Unstuck your CRO Process
Sounds good? Let’s dig in.
A survey conducted by Unbounce suggests that CRO practitioners are struggling with 3 main obstacles. These include:
53% of respondents in Unbounce’s survey claim that their company doesn’t have a specific CRO budget. 26% responded that their CRO funds are a part of the general marketing budget in the organization. This may sound promising at first, yet usually, it’s not a significant part of the budget.
Research by Crazy Egg shows that only 1.7% of general marketing budgets are allocated to conversion rate optimization. Given that CRO is a high-ROI tactic, it’s quite surprising that marketers are not too keen on investing in it.
Research by Crazy Egg shows that only 1.7% of general marketing budgets are allocated to conversion rate optimization. Given that CRO is a high-ROI tactic, it's quite surprising that marketers are not too keen on investing in it. Click To TweetAgain, it could be because of the fact that this field is still relatively new. The ideas may sound a bit risky to people who have been working in the marketing industry for many years. Because of that, they might hesitate to spend more money on CRO efforts.
Let’s face it: conversion rate optimization is a really young industry. There are not that many renowned sources of information, whether on the internet or in print. Most articles on CRO cover the topic in a very general manner, without going too much into detail.
It’s easy to get introduced to what conversion rate optimization is, however it’s much harder to learn actual good practices.
Again, conversion rate optimization statistics give a nice overview of the current situation on the CRO market:
As the industry is relatively new, a great part of CRO practitioners has just a few years of experience.
One of the most eye-opening findings is that 63% of companies don't have a structured approach to optimization in place. What's more, 41% don't even have any clearly defined ecommerce metrics for their optimization strategy! Click To Tweet
We all know that time is money, especially in the hectic tech industry. With so many things on their plates, busy digital marketing professionals can’t always fully commit to conversion optimization.
In Unbounce’s survey, 41% of respondents say that no one in their company is directly responsible for CRO. Imagine this: what if no one in your company felt directly responsible for marketing in general?
In Unbounce's survey, 41% of respondents say that no one in their company is directly responsible for CRO. Imagine this: what if no one in your company felt directly responsible for marketing in general? Click To TweetTime constraints are also clearly visible when it comes to the number of experiments conducted. 43% of practitioners replied that they only conduct 1-2 tests monthly!
If you’re looking to significantly increase your conversions, it’s much better to test at high velocity. Growthhackers is an excellent example of a company that leveraged this tactic to boost their growth.
Growthhackers observed a huge leap in growth after implementing high tempo testing.
Last but not least, the time of your in-house IT team is another big constraint. Not all CRO efforts can be applied without coding.
Developers have a lot on their plates and their time is at a premium. You will probably need to wait for weeks or even months before you manage to fit new tasks into their jam-packed sprints. This is why developers are usually one of the biggest bottlenecks in the whole process.
Now that you’re aware of the main obstacles that the conversion rate optimization industry is struggling with, it’s time for the big question. How can you unstuck the conversion rate optimization process in your case? Here are some of our best tips on that matter:
We know what you’re thinking. That’s true – easier said than done.
So, how do you convince the decision-makers to invest more money in conversion rate optimization?
Here are some ideas that can point you in the right direction:
There’s another important question you’re going to face sooner or later. What’s better: should you invest in conversion rate optimization tools, in-house conversion optimization professionals or hire a CRO agency instead?
The answer here is not so obvious. From our experience, we can tell that hiring an agency is usually the fastest and the most efficient way to get satisfying results. Here’s why it might be the best option for your business as well:
Have you any more problems with making the decision (or convincing your board) to get CRO process going, arm yourself with arguments on why CRO should be a priority for ecommerce managers.
To sum up, here’s a quick recap and some of the most important facts to keep in mind when trying to unstuck CRO processes in your company:
Actually, why not contact Growcode today and learn how can we help you achieve better results in conversion rate optimization?
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