{"id":7254,"date":"2020-12-09T16:45:48","date_gmt":"2020-12-09T15:45:48","guid":{"rendered":"https:\/\/www.growcode.com\/?p=7254"},"modified":"2023-12-13T11:29:47","modified_gmt":"2023-12-13T10:29:47","slug":"christmas-2020-ecommerce","status":"publish","type":"post","link":"https:\/\/www.growcode.com\/blog\/christmas-2020-ecommerce\/","title":{"rendered":"How Your Ecommerce Brand Can Survive The Weird Christmas 2020 Period"},"content":{"rendered":"
For the most part, Christmases are the same.<\/p>\n
And that’s a good thing.<\/p>\n
Copious amounts of food, family, gift-giving, and, if you’re lucky, perhaps some snow. It’s these Christmas traditions that make the holiday what it is. In the lead up to the holidays, the buy patterns tend to follow a similar trend. Buy, buy, buy.<\/p>\n
As usual, ecommerce brands are right in the thick of this ‘buy, buy, buy’ part. BFCM (Black Friday Cyber Monday), as well as the holiday period, mean that Q4 is the busiest, and quite often, the most profitable time of year<\/a>.<\/p>\n While many parts of the world are, at present, battling with the COVID-19 pandemic in different ways, one thing is for sure – the restrictions imposed throughout 2020 means that Christmas shopping this year won’t be ‘traditional’ in any way, shape or form.<\/p>\n Customers will be turning to the internet to do their shopping; not just to stay safe, but because the Black Friday, Cyber Monday and Holiday shopping trio will continue to break Q4 records<\/a>.<\/p>\n In this article, you’ll see how you can position your brand to make the most of this new shopping sentiment, as well as: using your ecommerce store to replace a physical store; diversify away from major marketplaces; keep those new customers coming back in 2021.<\/p>\n RIP Retail<\/a> Sounds good? Let’s dive in!<\/p>\n While it’s not dead, retail will be different this holiday season<\/a> – much different. Capped store numbers, hand sanitizers and compulsory masks are there to keep people safe, but will also drive people to shop online rather than take a risk.<\/p>\n This sentiment increases the importance of your brand’s online presence, especially your stand-alone website.<\/p>\n While we may very well see people lining up out the front of Best Buy for Black Friday specials, many consumers will stay home and look online for bargains. BFCM (Black Friday Cyber Monday) in 2018 and 2019 set insane records<\/a>.<\/p>\n Combine this consistent record-breaking trend with the fact more shoppers are staying home, and you can see again why your online store is so important.<\/p>\n Sitting back and expecting holiday sales to come to you is a guaranteed way to fall short. While your sales and revenue may naturally increase, there are a few simple things you can do to get the most out of the holiday season.<\/p>\n Having a documented strategy on how you will approach Holiday Marketing is the first step to getting the most out of the season. What holidays will you cater to? Bundling popular products together, discounting the most profitable items and doubling down on sharable content like infographics<\/a> can help your name get that extra notoriety.<\/p>\nHowever, 2020 may be a little different.<\/h3>\n
So here’s why Q4 2020 will be unlike any other, and how your online store can prepare for it.<\/h2>\n
\nOnline sales will increase, pandemic or not<\/a>
\nAmazon isn’t your friend<\/a>
\nClick & Collect is a saviour<\/a>
\nManage your inventory better<\/a>
\nGift cards are a godsend<\/a>
\nDon’t forget to say thanks<\/a><\/p>\nRIP Retail<\/h2>\n
Actionable solution: Prepare early.<\/h3>\n