{"id":5846,"date":"2019-09-25T15:00:21","date_gmt":"2019-09-25T13:00:21","guid":{"rendered":"https:\/\/www.growcode.com\/?p=5846"},"modified":"2023-12-13T11:39:10","modified_gmt":"2023-12-13T10:39:10","slug":"ecommerce-customer-engagement","status":"publish","type":"post","link":"https:\/\/www.growcode.com\/blog\/ecommerce-customer-engagement\/","title":{"rendered":"How to Optimize your E-commerce Business through Customer Engagement"},"content":{"rendered":"

The founding fathers of e-commerce, Ebay, and Amazon, rose to power based on the principle of complete buyer autonomy.<\/p>\n

As a customer, you have unencumbered power to buy anything you want at any time. But like all transformative or revolutionary changes to consumer trends, there are some that adapt, and others that do not.<\/p>\n

For example, Kodak was first to develop the digital camera, but chose to shelve the product for fear of cannibalizing film. Eventually, in the year their patent ended, companies like Fuji Film used digital to erode film’s pedestal standing. That same year, Kodak went bankrupt.<\/p>\n

Ironically, successful e-commerce businesses are tapping into the very resource that originally distinguished them from their brick-and-mortar competitions: personal customer attention.<\/p>\n

Whether your business is online or in stores, businesses cannot avoid the importance of exceeding the incredibly high new standard of customer service and interactive expectations. Online shopping experiences now require as much customer-centric attention as a shopping attendant would give at a traditional brick and mortar store.<\/p>\n

Not only is client engagement crucial for first putting your brand on your potential customer’s radars, but it should be implemented through every step of the customer purchasing experience to improve sales conversions<\/a>.<\/p>\n

E-commerce businesses should prioritize customer engagement through every logical step of the customer’s interaction with their company from start to finish.<\/p>\n

What will you find in this article?<\/h2>\n

Social Media Engagement<\/a>
\nWebsite User Experience<\/a>
\nEffective Product Page <\/a>
\nStreamlined Checkout Procedures<\/a>
\nPost Purchase Engagement<\/a>
\nFinal Thoughts<\/a><\/p>\n

Sounds good? Let’s get started.<\/p>\n

Social Media Engagement<\/h2>\n

Active social media channels are imperative for the success of an e-commerce business: they are your first line of offense in customer acquisition and last line of defense for customer retention<\/a>.<\/p>\n

Since e-commerce businesses do not have the luxury of foot traffic and window shopping like brick and mortar stores, social visibility through content, shares, and hashtags is crucial for putting digital businesses on potential customers’ radar.<\/p>\n

The interactive nature of social media creates opportunities to reinforce your business: solidifying your brand and developing brand loyalty by creating a digital community.<\/p>\nThe interactive nature of social media creates opportunities to reinforce your business: solidifying your brand and developing brand loyalty by creating a digital community. <\/a><\/span>Click To Tweet<\/a><\/span>\n

In fact, many e-commerce based businesses can directly attribute their success to the cult-like following and community they have cultivated through their social media engagement with customers. For example, the most world-renowned fitness apparel e-commerce companies have championed leveraging social media as the underlying engine of their businesses.<\/p>\n

For example, Gymshark<\/strong> established itself as one of the fastest growing retail stores in the United Kingdom in 2016 and surpassed 100 million pounds in sales in 2018<\/a> by almost exclusively using social media-based marketing.
\n\"Gymshark<\/a>
\nGymShark breaks down its customer acquisition metrics by percentage from its respective social media channels. (Source<\/a>)<\/span><\/p>\n

\n
Growth hack your ecommerce conversion rate, sales and profits with this
\n115-Point Ecommerce Optimization Checklist<\/a><\/div>\n
get the free ebook<\/a><\/div>\n<\/div>\n

Taking advantage of the thriving health and fitness social climate, Gymshark employed an army of well-known fitness influencers to rave about to their loyal followers, bringing their brand legitimacy and public trust of product. Gymshark continued to prioritize customer engagement<\/a> through every outlet of their marketing strategy:<\/p>\n