{"id":5125,"date":"2019-07-04T09:00:46","date_gmt":"2019-07-04T07:00:46","guid":{"rendered":"https:\/\/www.growcode.com\/?p=5125"},"modified":"2022-03-09T13:39:17","modified_gmt":"2022-03-09T12:39:17","slug":"discontinued-products","status":"publish","type":"post","link":"https:\/\/www.growcode.com\/blog\/discontinued-products\/","title":{"rendered":"How to Boost Your Sales and SEO Traffic with Discontinued Products?"},"content":{"rendered":"

As an online retailer, it’s important to know how to move discontinued products.<\/span><\/p>\n

Lines and products are discontinued for a range of reasons, from supply issues to low sales and diminished popularity.<\/p>\n

There are a variety of methods for selling off sitting inventory. Even if a product has had historically low sales, you can still drum up interest and engage buyers. You don’t need to “write off” low-popularity products and take a financial hit.<\/p>\n

Equally, there are ways to utilize old product pages from an SEO perspective, maintaining their link value and leveraging them for future sales.<\/p>\nThere are ways to utilize old product pages from an SEO perspective, maintaining their link value and leveraging them for future sales. #Ecommerce #DiscontinuedProducts #SEO <\/a><\/span>Click To Tweet<\/a><\/span>\n

In this post, we’re going to clarify key terms, give you an SEO outline for your product pages, and tell you exactly how to boost your sales with discontinued products.<\/p>\n

In this article you can find:<\/h2>\n

What Are Discontinued Products?<\/a>
\nWhat Should You Do With “Temporarily Out of Stock” Pages?<\/a>
\nWhat Should You Do With Permanently Discontinued Product Pages?<\/a>
\nWhat About 404 Pages and 301 Redirects?<\/a>
\n4 SEO Tips for Discontinued Product Pages<\/a>
\n1. Cater to Remaining Search Demand<\/a>
\n2. “No-index” Pages After When Search Traffic Diminishes<\/a>
\n3. Maintain Link Juice<\/a>
\n4. Avoid 404 and 410 Pages<\/a>
\n10 Ways to Boost Sales of Discontinued Products<\/a>
\nDon’t Overlook the Importance of Your Discontinued Product Strategy<\/a><\/p>\n

Sound good? Let’s dive in.<\/p>\n

What Are Discontinued Products?<\/h2>\n

Discontinued products are items or item lines that you no longer stock.<\/strong> You may still have limited inventory available, but you will not replenish it in the future.<\/p>\n

There are many reasons that retailers discontinue products, including low sales, unavailability (such as when a manufacturer ceases production), or temporary supply chain issues.<\/p>\n

\"An<\/a>
\n An discontinued product page template<\/a> from Amazon.<\/span><\/p>\n

Whatever the case, discontinued stock usually constitutes both a sizeable asset and a potential problem for retailers.<\/strong> You want to avoid leaving products to gather dust in a warehouse. Ideally, discontinued products should be converted into revenue as quickly as possible so you can focus on active product lines.<\/p>\n

But many retailers fall into the trap of ignoring discontinued stock.<\/strong> They might feel that spending money on marketing activities for products that will soon become unavailable is unjustified. Or that time and resources are better spent on tasks that will drive more revenue over a longer period.<\/strong><\/p>\n

But this method is almost always mistaken. It’s entirely possible to take a lean and speedy approach to selling discontinued products,<\/strong> in a way that doesn’t detrimentally impact other marketing and selling activities. If you are a large retailer, you will likely have to deal with discontinued products on a regular basis, so it’s good to have effective processes in place.<\/p>\n

What Should You Do With “Temporarily Out of Stock” Pages?<\/h2>\n

“Temporarily Out of Stock” pages are for products that you expect to be available again at some point in the future.<\/strong><\/p>\n

Most customers will land on these pages with a strong desire to make a purchase, having actively searched for the product (out-of-stock products shouldn’t be showcased on category pages). This provides you with an opportunity to take the visitor’s details and notify them about the product at a later stage when it becomes available.<\/strong><\/p>\n

There are two steps you should take on product pages with unavailable items:<\/p>\n