{"id":5091,"date":"2019-06-27T16:32:47","date_gmt":"2019-06-27T14:32:47","guid":{"rendered":"https:\/\/www.growcode.com\/?p=5091"},"modified":"2023-12-13T11:42:47","modified_gmt":"2023-12-13T10:42:47","slug":"ecommerce-metrics","status":"publish","type":"post","link":"https:\/\/www.growcode.com\/blog\/ecommerce-metrics\/","title":{"rendered":"10 Best Ecommerce Metrics to Track to Boost Your Sales"},"content":{"rendered":"

As a retailer, you probably have a love-hate relationship with your metrics.<\/span><\/p>\n

On the one hand, you know they provide you with a complete, bird’s-eye view of your business. On the other, you likely feel uncertain about which metrics to track and how to best measure your optimization strategy.<\/p>\n

If that sounds familiar, you’re not alone. Most ecommerce retailers feel the same way.<\/p>\n

But there’s one thing that’s certain: you want more sales. If you don’t…well, you should probably start thinking about a career change.<\/p>\n

A handful of specific metrics are essential to focus on if you’re serious about more sales and higher revenues.<\/p>\n

In this post, we’re going to take a look at them and give you some practical optimization tips.<\/p>\n

What you can find here:<\/h2>\n

What Are the Key Metrics for Retail Ecommerce?<\/a>
\n1. Total Sales (Total Revenue)<\/a>
\n2. Conversion Rate (CR)<\/a>
\n3. Average Order Value (AOV)<\/a>
\n4. Purchase Frequency<\/a>
\n5. Retention Period (and Retention Rate and Churn Rate)<\/a>
\n6. Customer Lifetime Value (CLV)<\/a>
\n7. Cart Abandonment Rate<\/a>
\n8. Checkout Abandonment Rate<\/a>
\n9. Return on Advertising Spend (ROAS)<\/a>
\n10. Cost per Acquisition (CPA)<\/a>
\nWhere Are Ecommerce Metrics Housed in Google Analytics?<\/a>
\n10 Best Ecommerce Metrics: Do You Need to Track Them All?<\/a><\/p>\n

Enjoy reading!<\/p>\n

What Are the Key Metrics for Retail Ecommerce?<\/h2>\n

It’s the eternal question: which metrics are most important for ecommerce?<\/strong><\/p>\n

It would be great if there were an exact, one-size-fits-all answer. But unfortunately, there isn’t.<\/p>\n

Different online retailers tend to have their own unique “metric mixes”.<\/strong> And this is precisely how it should be. It’s essential to track metrics that fit with your goals, market, and value proposition.<\/strong><\/p>\n

That said, every retailer should be tracking some key metrics, irrespective of size or industry.<\/strong><\/p>\nThat said, every retailer should be tracking some key metrics, irrespective of size or industry #ecommerce #metrics #cro <\/a><\/span>Click To Tweet<\/a><\/span>\n

These metrics form the basis of any successful ecommerce optimization strategy and are essential for growing sales. They’re also the best indicators of the health of a store.<\/p>\n

With that in mind, let’s dive into the metrics themselves and look at how you can improve them.<\/p>\n

1. Total Sales (Total Revenue)<\/h2>\n

Total sales, expressed as an amount of money, is one of the best overall barometers of how well your online store is doing.<\/strong> It’s a great example of “one main metric” (OMM) which you can use to measure the overall growth and momentum of your business.<\/p>\n

\"<\/a>Your total sales figure is a straightforward indicator of the health of your store. Source<\/a><\/span><\/p>\n

Total sales is such a valuable figure because it encompasses pretty much all your ecommerce activities<\/strong> – marketing, traffic generation, on-site optimization, product development, and so on. As long as your revenue is increasing month-by-month, you know you’re doing something right.<\/p>\n

It’s worth pointing out that there are potential pitfalls associated with tracking total sales. In particular, it’s crucial to ensure that you’re growing revenue in a sustainable and long-term manner.<\/strong><\/p>\n

It’s possible to incorrectly assume success when you take a short-term view, which can be detrimental to your business as a whole. But, as a general rule, it’s difficult to go wrong when you utilize total sales or revenue as your core metric.<\/p>\n

How to Grow Your Number of Total Sales (Total Revenue)<\/h3>\n

Here’s what you can do to grow your number of total sales:<\/p>\n