{"id":3913,"date":"2019-02-21T11:36:09","date_gmt":"2019-02-21T10:36:09","guid":{"rendered":"https:\/\/www.growcode.com\/?p=3913"},"modified":"2023-12-13T11:47:16","modified_gmt":"2023-12-13T10:47:16","slug":"customer-reviews","status":"publish","type":"post","link":"https:\/\/www.growcode.com\/blog\/customer-reviews\/","title":{"rendered":"7 Tips to Build Trust and Boost Conversions With Customer Reviews (and How to Get Customer Reviews)"},"content":{"rendered":"

Customer reviews are one of the most powerful tools available to online retailers. They help build trust, eliminate doubts, and can dramatically boost conversions. <\/span><\/p>\n

Many, however, also often have doubts. These doubts might be purely practical. Retailers might simply be asking, “<\/span>How I collect more positive reviews,” or “How do I position them on my pages for maximum effect.”<\/span><\/p>\n

But sometimes misgivings run deeper. <\/span>Retailers might be worried about negative reviews and the potential impact on their conversion rates. Some might even think that reviews are unnecessary, a waste of time and resources. \u00a0<\/b><\/p>\n

So just why are customer reviews important?<\/span><\/p>\n

The data paints a clear picture.<\/span><\/p>\n

88% of customers<\/a> trust user-generated reviews. Studies also show<\/a> that customers are very eager to post reviews. A Harvard Business School article, for example, describes how reviews provide customers with the extra information they desire. For marketing company Reevoo, including reviews on their site in the right way led to an 18% increase in sales<\/a>.
\n\"Customer<\/a>Many customers trust reviews just as much as personal recommendations.<\/span><\/p>\n

To put it simply, there’s no excuse for not collecting and using reviews! And in this post, I’m going to show you exactly how to use customer reviews in e-commerce, whether you’re selling health insurance or car seats. I’ll cover some of the most effective and little-used conversion-boosting tips. You’ll also learn how to quickly and effortlessly collect great customer reviews.<\/span><\/p>\n88% of customers trust user-generated reviews. #ecommerce #customer #reviews <\/a><\/span>Click To Tweet<\/a><\/span>\n

Here’s a quick list of all the point you will find to Build Trust and Boost Conversions With Customer Reviews:
\n1. Ask Customers for Reviews in Post-Purchase Emails<\/a>
\n2. Package Offers and Requests With Your Products<\/a>
\n3. Make the Review Process as Easy as Possible<\/a>
\n4. Include a “Review Badge” at the Top of Product Pages and in Search Results<\/a>
\n5. Encourage Reviewers to Upload Rich Media Like Videos and Images<\/a>
\n6. Remarket to Customers With Reviews<\/a>
\n7. Respond to Negative Reviews (and Don’t Worry Too Much About Them)<\/a><\/p>\n

Let’s dive in.<\/p>\n

1. Ask Customers for Reviews in Post-Purchase Emails<\/h2>\n

If you’re wondering how to get customer reviews, then <\/span>you need look no further than your email software<\/b>. Email is hands-down the best vehicle for gathering reviews and is used by many of the top ecommerce players, from Amazon to Booking.com.<\/span><\/p>\n

\"Customers<\/a>Amazon sends simple, clear emails requesting reviews. Source<\/a>.<\/span><\/p>\n

It’s important to send emails as soon as possible after purchase.<\/b> Studies have shown<\/span><\/a> that the more time you let lapse after a purchase, the less likely a recipient is to respond. <\/span><\/p>\n

Allow enough time for customers to use and test the product, but don’t leave it so long they forget about it. And don’t be afraid of sending multiple emails. <\/span><\/p>\n

As long as you are friendly, inviting, and emphasize the importance of their role, customers are unlikely to respond negatively to numerous emails. <\/span><\/p>\n

Consider offering sweeteners like discounts or vouchers to encourage reviews, even putting a time limit on these offers to create urgency. <\/b>Leaving incentives can <\/span>boost your email conversion rates by 18.5%<\/span><\/a>.<\/span><\/p>\nLeaving incentives can boost your email conversion rates by 18.5%. #ecommerce #reviews #CRO <\/a><\/span>Click To Tweet<\/a><\/span>\n

It’s also worth thinking about rewarding top reviewers. Amazon, for example, rewards people with a special badge. These contributors are more likely to keep leaving reviews, creating a network of reviewers that can always be trusted to follow-up on product purchases. <\/span><\/p>\n

And here’s another top tip from the likes of Google, Amazon, and Booking.com. Once a customer has posted a review, <\/span>let them know when it’s live and other people are reading it! <\/b>Not only will this act as a reward for leaving the review – we all love attention – but it “trains” customers to leave reviews in the future.<\/span><\/p>\n

\"Announcing<\/a>Amazon lets customers know when their reviews are live. <\/span><\/p>\n

Finally, remember to <\/span>test and measure email campaigns and make changes going forward. <\/b>Drawing actionable insights from analytics tools that are built into email solutions is usually a simple matter. Running different variations to test new approaches is also relatively straightforward.<\/span><\/p>\n

\n
\n

Growth hack your ecommerce conversion rate, sales and profits with this
\n115-Point Ecommerce Optimization Checklist<\/a><\/p>\n<\/div>\n

get the free ebook<\/a><\/div>\n<\/div>\n

2. Package Offers and Requests With Your Products<\/h2>\n

Want to build on your strategy for garnering reviews through follow-up emails? A simple, actionable tip is to<\/span> include paper adverts in your packaging<\/b>. This way, you’ll ensure that all of your customers will see a request for a review, particularly those that might have missed your emails.<\/span>
\n\"Flyer<\/a>Frank Body include flyers asking for reviews with its products. Source<\/a>. <\/span>
\nEven better, send a paper flyer offering a voucher or even a free product in exchange for a review. <\/span>Just remember: if you’re asking for reviews on third-party sites like Yelp or TripAdvisor, some prohibit incentives.<\/b><\/p>\n

3. Make the Review Process as Easy as Possible<\/h2>\n

At Growcode, we never cease to be amazed by the number of clients that make their review processes long-winded, confusing, and time-consuming. Always remember that you’re asking your customers for a favor.<\/span><\/p>\n

Limiting the amount of friction involved in the review process will reduce the number of customers that lose motivation and don’t finish. <\/b>What’s more, the last thing you want is a frustrated reviewer!<\/span><\/p>\n

Implement the following tips to make the review process as seamless as possible:<\/span><\/p>\n