{"id":2285,"date":"2018-08-30T17:09:55","date_gmt":"2018-08-30T15:09:55","guid":{"rendered":"https:\/\/www.growcode.com\/?p=2285"},"modified":"2023-12-13T11:50:32","modified_gmt":"2023-12-13T10:50:32","slug":"cart-abandonment-checkout","status":"publish","type":"post","link":"https:\/\/www.growcode.com\/blog\/cart-abandonment-checkout\/","title":{"rendered":"23 Proven Ways to Reduce Cart Abandonment: Checkout Optimization Guide"},"content":{"rendered":"

If you’re in the ecommerce game, you’ve likely more than once wished your cart abandonment rate wasn’t so high. On average, cart abandonment hovers around 70%<\/a>, with variations for different industries.<\/span><\/p>\nOn average, cart #abandonment hovers around 70% #ecommerce #optimization <\/a><\/span>Click To Tweet<\/a><\/span>\n

That’s a pretty big number! It’s also one that’s almost always needlessly high. Most ecommerce stores can significantly reduce cart abandonment with a few simple tweaks to their checkout process, boosting overall conversions in the process.<\/p>\n

Why users abandon cart?<\/h2>\n

One of the biggest contributors to a needlessly high abandonment rate is poor checkout design. In fact, ecommerce studies show that “long and complicated” checkout processes are the third biggest contributor to abandonment during checkout.<\/p>\n

\"Chart<\/a>“Too long\/complicated checkout process” was the third most common reason for checkout abandonment. The second most common was “The site wanted me to create an account”. Source.<\/a><\/span><\/p>\n

So what’s an online retailer to do? In this guide, we’re going to look at 23 checkout optimization tips with which you can improve the ease and effectiveness of your checkout pages. We will learn how to reduce and avoid checkout abandonment. In fact, what you’re about to learn has been not once responsible for a 200% increase in sales.<\/strong><\/p>\n

Not that bad, right?<\/p>\n

Let’s dig in into this checkout optimization guide. But before reading this article find out the top 4 reasons\u00a0why users abandon shopping carts<\/a>\u00a0in the episode of Bite-size Ecommerce Optimization.<\/p>\n