{"id":2104,"date":"2018-08-02T14:23:10","date_gmt":"2018-08-02T12:23:10","guid":{"rendered":"https:\/\/www.growcode.com\/?p=2104"},"modified":"2023-12-13T11:50:48","modified_gmt":"2023-12-13T10:50:48","slug":"shopping-cart","status":"publish","type":"post","link":"https:\/\/www.growcode.com\/blog\/shopping-cart\/","title":{"rendered":"16-point Shopping Cart Optimization Checklist"},"content":{"rendered":"
At Growcode, we consistently find shopping cart pages to be one of the most ignored parts of our clients’ sites. The focus of online retailers tends to be on optimizing product pages and checkout forms, rather than this intermediary page on which visitors review their purchase. <\/span><\/p>\n Yet they’re absolutely essential for improving conversion rates<\/a> and reducing cart abandonment. The most recent figures available<\/a> put average cart abandonment at 69.89%, with around 10% variance either way depending on industry. That’s a high number.<\/p>\n In order to reduce the number of people adding products to their cart and leaving the site without making a purchase, it’s crucial to take a broad approach.<\/p>\n This sixteen-step checklist to abandoned shopping cart optimization will take you through the most important parts of improving your cart page. Let’s dig in.<\/p>\n