Average ecommerce conversion rate: 2.27% (Updated January 2021) Note: The average conversion rate above is based on 12 studies, most of which were published over the last 4 years. By and large, we have excluded data that is anomalous and/or redundant due to age (usually older than 10 years). This list (and the average) is … Continue reading 12 Ecommerce Conversion Rate Statistics (Updated January 2021)